Pro-cotting

- as opposed to boycotting. The idea of postive action - where you use/buy from/support producers of food, goods and serices whose ideals and ethics you applaud, and spread the word to others. Simple positive actions that will change the world - what will you pro-cott? 'It’s a different kind of activism. Instead of voting with one dollar, we’re voting with a with a billion. Instead of a boycott, we’re mounting a “pro-cott,” strategically investing in the kind of food system that will advance social, economic, and environmental justice.' From A Critical Mass for Real Food, Yes magazine http://www.yesmagazine.org/people-power/a-critical-mass-for-real-food