Tuesday, 7 August 2012


- as opposed to boycotting. The idea of postive action - where you use/buy from/support producers of food, goods and serices whose ideals and ethics you applaud, and spread the word to others. Simple positive actions that will change the world - what will you pro-cott?

'It’s a different kind of activism. Instead of voting with one dollar, we’re voting with a with a billion. Instead of a boycott, we’re mounting a “pro-cott,” strategically investing in the kind of food system that will advance social, economic, and environmental justice.'

From A Critical Mass for Real Food, Yes magazine


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