Dear Mr Hartley

I came across this abomination in a magazine I was reading

I would like to take you to task on a number of points if I may.

'Great for kids - no pips or bits' - What? Jam should have bits and pips, it's made of fruit, no? Kids are young goats. Children like 'pips or bits' too you know.

'Real jam full of fruit' - er, no, it's not real jam (see above). Taken from your website:Raspberries, Sugar, Water, Gelling Agent: Pectin, Stabiliser: Guar Gum, Preservative: Potassium Sorbate, Acidity Regulator: Sodium Citrates, Citric Acid. Bleurch. Jam has fruit and sugar in it, that's all, maybe a little water and lemon juice sometimes. Teh sugar acts as an adequate preservative and has done for hundreds of years

'Easy and convenient format' -why? how? What is more easy or convenient than a glass jamjar and a teaspoon?

I'd say you were having a laugh, but it's really not funny. Plastic bottles in this day and age?

.
More from your website:

'Hartley’s was a grocers founded by William Pickles Hartley in Lancashire. When one day a consignment of jam didn’t show up, William made his own.


By 1885 Hartley’s was so successful that when they came to build a new factory at Aintree, they built a village to go with it.

With a history and expertise dating back to 1871, Hartley's knows what it takes to get the most out of fruit and produce jams that are second to none.

By the turn of the 20th century, Hartley’s had branched out from spreads into jellies. The jelly range stretches from classic tablet jelly to ready-to-eat jelly in individual pots, and more recently offers fruit in jelly for kids and grown ups alike.'

- and don't start me on about ready-to-eat jelly...................




This is not food, and you should be ashamed to have added it to your repertoire

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Simples.